Understanding the actual need.
The initiative needed a campaign layer that could explain the idea quickly, give it a digital home and support participation through social and cross-marketing.
Design around the people using it.
The work started with a practical question: how should the experience function for the people who actually use it? The initiative needed a campaign layer that could explain the idea quickly, give it a digital home and support participation through social and cross-marketing. The resulting work brought together the content, navigation, design decisions and technical structure documented below.
From idea to execution.
Website development
Campaign strategy
Creative development
Content creation
Digital marketing
Cross-marketing
Community engagement
Building on the foundation.
The project connected campaign messaging, website experience and social content into one participation-focused journey.